Case Analysis Posted to Course Wiki
For the group assignment, your team should post a case analysis to the course wiki. While some of cases so
far have been analysis cases, the next several are decision-making in nature. You are essentially asked to
assume the role of the protagonist and recommend a course of action supported by good reasons.
Newcastle (Grp 1 July 5)
Health Promotion Board (Grp 2 July 7)
KANA (Grp 3 July 12)
PETA (Grp 4, July 19)
Why are we doing this? First, and since your individual grade is a written analysis, the group assignment is an
opportunity to analyze the case, post it publicly, and receive feedback. Second, there are well –established
models for thinking about reputational and its risks, and these assignments encourage you to think along
these lines. Finally, the decision-making cases also break out four different constituent groups and give us the
opportunity to discuss what is unique about each.
Each group has a blank wiki page. Your task is to present the case analysis online by the start of class.
Grading will look primarily at five questions.
How well you analyze the case? Refer back to our case learning class and handout (start of your MBA).
How well you foster diversity of perspective? Here, your ability to draw upon previous class discussions or
cases, models shared in class, or simple brainstorming will be important.
Have you experimented with the wiki’s functionality to enrich what you share with the class?
How well written is the analysis? Please follow the essentials of business writing and editing.
Has the team collaborated? If you scroll to the bottom of each page, you will see a hyperlink taking you
to a page history. Here we can see exactly what each person contributes, and when. Has this been a
collaborative effort, or did the group simply divide and conquer? The data reveals all.
Analyzing the Case
Argenti’s Strategic Communication Framework will play a key role in any decision-making analysis. I have