Mary Meeker Internet Trends 2016

The 2016 edition of Mary Meeker's annual Internet Trends report covers today's Internet growth and an in-depth look at the following: • Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market. • Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed. • In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain. • Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats. • New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies. • In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part. • Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way. • More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction. • Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility. • Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation. • The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.

<p>Mary Meeker June 1, 2016 kpcb.com/InternetTrends INTERNET TRENDS 2016 – CODE CONFERENCE KPCB INTERNET TRENDS 2016 | PAGE 2 Outline 1) Global Internet Trends 2) Global Macro Trends 3) Advertising / Commerce + Brand Trends 4) Re-Imagining Communication – Video / Image / Messaging 5) Re-Imagining Human-Computer Interfaces – Voice / Transportation 6) China = Internet Leader on Many Metrics (Provided by Hillhouse Capital) 7) Public / Private Company Data 8) Data as a Platform / Data Privacy KPCB INTERNET TRENDS 2016 | PAGE 3 Thanks... KPCB Partners Especially Alex Tran / Dino Becirovic / Alexander Krey / Cindy Cheng who helped develop the ideas / presentation we hope you find useful... Hillhouse Capital Especially Liang Wu...his / their contribution of the China section of Internet Trends provides an especially thoughtful overview of the largest market of Internet users in the world... Participants in Evolution of Internet Connectivity From creators to consumers who keep us on our toes 24x7...and the people who directly help us prepare this presentation... Kara & Walt For continuing to do what you do so well... GLOBAL INTERNET TRENDS KPCB INTERNET TRENDS 2016 | PAGE 5 Global Internet Users @ 3B Growth Flat = +9% vs. +9% Y/Y... +7% Y/Y (Excluding India) Source: United Nations / International Telecommunications Union, US Census Bureau. Internet user data is as of mid-year. Internet user data for: China from CNNIC, Iran from Islamic Republic News Agency, citing data released by the National Internet Development Center, India from IAMAI, Indonesia from APJII / eMarketer. KPCB INTERNET TRENDS 2016 | PAGE 6 Source: United Nations / International Telecommunications Union, US Census Bureau. Internet user data is as of mid-year. Internet user data for: China from CNNIC, Iran from Islamic Republic News Agency, citing data released by the National Internet Development Center, India from IAMAI, Indonesia from APJII / eMarketer. Global Internet Users