Bacardi Wins Havana Club® Rum Dispute in U.S.
l Court Reaffirms Bacardi USA Ownership and Proper Use of HAVANA CLUB Rum Trademark
and Bottle Descriptor
l Court Rejects Allegations of Geographically Misleading Packaging
l Bacardi Has the Right to Advertise the Cuban Heritage of Its HAVANA CLUB Rum
l Bacardi Continues to Sell HAVANA CLUB Rum in the United States
April 07, 2010 05:03 AM Eastern Daylight Time
CORAL GABLES, Fla.--(EON: Enhanced Online News)--Bacardi U.S.A., Inc. today applauded a federal court
decision in favor of its packaging, marketing and ownership of HAVANA CLUB rum in the United States. For
years, Bacardi U.S.A., Inc. has vigorously defended its position in the wake of ongoing and inaccurate allegations by
Pernod Ricard USA surrounding the re-launch of HAVANA CLUB rum in the United States.
On April 6, the Wilmington, Delaware, district court ruled that the origin of Bacardi’s HAVANA CLUB rum is
geographically accurate as the bottle clearly states Puerto Rican Rum and that it is based on the original Cuban
recipe as created by the family of Jose Arechabala.
“We commend the favorable decision of the court as we believe this decision is important in that it protects our
ability to accurately portray the Cuban heritage and geographic origin of our rums. It confirms that our HAVANA
CLUB rum has been clearly and truthfully labeled. This is yet another Court decision supporting Bacardi’s legitimate
and rightful usage of the HAVANA CLUB rum trademark and brand,” said John Esposito, president and chief
executive officer of Bacardi U.S.A., Inc. “As we have stated all along, consumers are very discerning and savvy and
want premium spirits with authenticity and heritage. The name and packaging of Bacardi’s HAVANA CLUB
conjures an image of a historical period of time, an era, a state of mind based on an elegant and vibrant night life
transporting consumers back to the time it was created.”
U.S. District Judge Sue Robinson decided that Bacardi's HAVANA CLUB rum