SEO for Life Sciences
Digital Marketing and Life Sciences are more similar than you might think.
Both are multi-billion dollar industries that use testing and logic to prove hypotheses. Both markets use
big data sets, whether it’s recording vast experimental results or simply organising the world’s
The simplest similarity, however, is the enormous growth potential of both SEO and Life Sciences.
Some of the latest innovations in Life Science spaces have made incredible scientific feats commonplace.
Nowadays, documenting the human genome is readily available to consumers on a global scale.
Commercial DNA databases such as Ancestry.com and 23AndMe, who specialize in extended family
trees and DNA-based health recommendations, have even been instrumental in solving decades-old
cold murder cases.
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The infamous Golden State Killer, Joseph James DeAngelo, had meticulously evaded capture for over 40
years…The one thing that he didn’t count on however, was the popularity of commercial DNA testing.
His relatives, in their inquisitiveness to learn more about their ancestry and health risks, had
inadvertently narrowed down the search from a few hundred million people to a few dozen.
The Story of SEO
Rewind a couple of decades to Stanford University where Larry Page and Sergey Brin founded Google, a
search engine for organizing the world’s information online in 1998.
In 2019 there are 1.94 billion websites on the internet. That’s nearly 1 WEBSITE for every 4 people
currently alive on the planet.
The founders of Google realized the growth potential for the internet, and although they were by no
means the first search engine, they had a vision for how to be the greatest; by providing the