Reliance Money ties-up with ANaRDe Foundation, also launches free
trading account for Gujarat
Unique initiative to target rural India for promoting sound financial investment culture
Tie up to reach out to over 22 lakh individuals, across 16000 villages, in 18 states
Reliance Money to augment ANaRDe’s rural upliftment initiatives by providing financial
Reliance Money also launches limited free trading account for 1 year for Gujarat
Ahmedabad, November 13, 2007: Reliance Money, the financial services and products distribution arm
of Reliance Anil Dhirubhai Ambani Group, today announced a unique tie up with ANaRDe Foundation, a non-
profitable charitable organization, to popularize a disciplined financial investment culture in the rural and
remote population of the country.
The company also unveiled a limited free trading account offer for its consumers in Gujarat. This offer would
be available through all Reliance Money outlets in the region.
These announcements were made by Mr. Sudip Bandyopadhyay, Director and CEO of Reliance
Money and Mr. Kapoor Chandaria, Chairman, ANaRDe Foundation at a press conference today.
“Through this tie-up, Reliance Money plans to reach out to more than 22lakh people across 16000 Villages in
79 Districts & 18 States, currently being serviced by ANaRDe, with its bouquet of financial services and
products. We will work with ANaRDe’s Self Help Groups to ensure that appropriate financial guidance is
available to the rural masses that will help them in taking informed and beneficial investment decisions”, said
“We have worked many years within the rural areas meeting their requirements and uplifting the quality of
their life through our expert management of resources. It is our pleasure to now have on board an expert
like Reliance Money who will help manage a key resource – their money - and help in their economic
upliftment”, said Mr. Chandaria.
ANaRDe, in collaboration with va