Search Engine Marketing Strategies For Your Business
If you plan to make money on the Internet or even just hope to attract a decent supply of viewers to your Web Page, then you will soon learn that it
helps begin to understand exactly how a customer is going to find your product or service.
With more than 182 million Web sites on the Internet, it pays to learn as much as you can about Search Engine Marketing. Consider that one of the
first strategies a person will use to find you on the World Wide Web will be through the use of a Search Engine like Google, Yahoo or Bing.
In the early days of the Web, your Web Site might have been unique enough to show up on the first 1-10 pages of a search engine. Now with so much
competition - if you don't work hard to keep up, you will begin to sink simply because everyone else around you is working hard to rise higher.
So, how can you work even harder or smarter than those fighting for the same viewers? Focus your attention on how a person will attempt to find you
in the first place and then invest your time or money into securing better placement with the search engines.
To keep it super simple - let's focus on the two most basic strategies for SEM (Search Engine Marketing):
1. Pay Per Click - PPC - Financial based investment
2. Search Engine Optimization - SEO - Time based investment
The above two are the most important because they offer two simple strategies for people trying to save money, but have time to wait and for people
who want to save time, but have money to spend.
The Pay Per Click strategy makes use of services like Google Adwords. With Adwords, you can create a simple ad that will show up on (often on the
first pages) a search within 24 hours. This is great because it means you can make a one page Web Site and be selling to people searching for your
product or service in as little as a few hours. The downside is that every time someone clicks on your ad - you pay for that click.
For those that don't have time to invest in paying for ads or simply want som