Understanding Mug Printing
A well designed promotional mug can have a lasting effect with your customers. The use of printed mugs as a promotional tool is popular to many
business owners. If you want to promote your business through printed mugs, you can easily do it. But it is important that you should print your mugs
well. Mug printing is an art, the following article should help you to learn about printing mugs.
Mug printing requires several things. You have to understand the taste and choice of your target audience, the color effects and the latest printing
First comes the understanding of your audience as every business has a particular target audience, you have to keep the taste and choices of your
target audience in mind before finalising your printing design. If your target audience is children, it would be worth considering placing emphasis on the
use of colors, as children love bright colors. Whereas a business customer, would most likely prefer a plain mug with a meaning business brand and
message, not forgetting your all important website and contact details.
Next comes the understanding of the printing technology itself. There are a number of printing techniques that include screen printing, digital printing
and transfer printing. You should use the technique according to the effect you want to produce in your audience, however some prints require a
transfer, whereas others may be more suited to a screen print for example. The most popular technique to imprint company logos is the
screen-printing using the screen-printing method, ink is passed through to re-create an image on the mugs. You can use this fast and simple method
for high volume mug printing jobs, however on more detailed printing with numerous colours where there registration problems it would be worth
considering a digital or transfer print.
Transfer printing, comprises of a print laid onto a transfer which is applied by hand to each mug, the mugs are then glazed and fired to permanently
attach the transfer to the mug.