Leading Soft Drinks Company Britvic Adopts MicroStrategy BI Platform as its Enterprise
MicroStrategy Platform Chosen Over Business Objects, Brio and ProClarity
LONDON, April 8 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence
software, today announced that Britvic Soft Drinks, one of the United Kingdom's leading soft drink companies, is using
MicroStrategy to anchor its enterprise-wide business intelligence (BI) applications. The applications allow Britvic's 21 UK offices
to gain insight into operations and increase profitability. MicroStrategy 7i(TM) replaced tools from Oracle(R), and was also
selected over competitors Brio(R), Business Objects(R) and Pro Clarity(R).
Following an extensive evaluation process, the soft drinks retailer chose MicroStrategy for its pure Web-based technology and
its powerful analysis capabilities. Using MicroStrategy Web(TM), Britvic's customer and business development managers are
able to run reports and analyze volume and contribution information on product performance at the individual customer level.
This analysis helps Britvic reduce business complexity across the organization, while identifying profit improvement
opportunities for its customers.
Sharon Ross, Project Manager, Britvic Soft Drinks commented, "We chose not to remain with our previous system as it was no
longer meeting our needs as an enterprise. We began the business intelligence selection process in October 2001, and in
January of 2002 we built a prototype of MicroStrategy's solution. Our users tested it extensively and it didn't take us long to
realize that it was the system that we wanted to work with permanently."
Simon Coverdale, Head of IT Architecture & Planning, Britvic Soft Drinks added, "We are very impressed with MicroStrategy's
solution. We had a genuine need for a system that would provide our users with the ability to perform business analysis on-line.
Having considered it against other offerings on the market, MicroStrategy