A C W B I G W
E N T R Y C A T E G O R I E S
magazine - consumer
1. Single Ad (any size - b/w or color)
2. Campaign* (any size - b/w or color)
magazine - trade
3. Single Ad (any size - b/w or color)
4. Campaign* (any size - b/w or color)
newspaper - consumer
or trade
5. Single Ad (less than full page)
6. Single Ad (full page or spread)
7. Campaign* (less than full page)
8. Campaign* (full page or spreads)
9.
FSI (free standing inserts)
radio
10. Single Spot
11. Campaign*
television
12. Local Cable (:30 or :60 Single)
13. Local Cable (:30 or :60 Campaign*)
14. National Cable or Broadcast (:30 or :60 Single)
15. National Cable or Broadcast (:30 or :60 Campaign*)
video
Entries should be submitted on CD-Rom in either Quick-Time, an AVI, Windows Media File or an MPEG file.
16. Non-Broadcast Video (including Training, Instructional &
Sales Presentation)
direct response
17. Direct Mail - Consumer (campaign* or single)
18. Direct Mail - Business-to-Business (campaign* or single)
media design
19. Magazine, Newspaper and Supplement Design
promotion and
collateral material
20. Product or Service Brochure
21. Sales Kit/Media Kit
22. Catalog
23. Package Design
24. Trade Show Booth (submit photos of finished booth)
25. P.O.P. - Point of Purchase - (campaign or single - displays,
counter cards, etc.)
26. Outdoor (billboard, transit, bus shelter)
27. Posters, Calendars
28. Special Events, Programs
29. Announcements, Cards, Invitations
30. Newsletters
corporate design
31. Identity (logo/trademark)
32. Stationery Package (letterhead, envelope, business card)
33. Annual Report
34. Company House Organ (in-house newsletter)
public relations
35. Campaign or Special Event (brief description and results) -
please do not submit original news clippings or your only copy.
Awards will be based on results and media placement.
photography
36. Commercial or Editorial (advertising, brochure, poster, etc.)
illustration
37. Commercial or Editorial (advertising, brochures, posters, etc.)
printing
38. Any category can be entered as a pr