Copyright 2008 Gotta Mentor ®
What is an Elevator Pitch?
An elevator pitch is a short 1 to 3 sentence statement which communicates “Why you are someone worth hiring,
helping or working with”.
I have spent the last three years in market research. My
objective is to move to a larger platform where I can get
more involved in marketing strategy. I graduated in 2005
from Southeastern University.
I have three years of market research experience with
specific expertise in research design, construction of
analytical models, and data analysis. While at my current
company I developed a new online research methodology
using Twitter and Facebook that was adopted by the entire
division and saves the company an estimated $1 million
annually. I graduated in 2005 from Southeastern University
as a joint marketing and econometrics major.
Why is this a “STRONG” example?
• Demonstrates job relevance, leadership,
problem solving, pedigree and impact. These
are 5 of the 7 Elements of a Good Story
• Provides useful detail about specific skills that
may be applicable to a targeted opportunity
• Educational detail provides additional relevant
detail related to core skill set required for the
opportunity
Why is this a “WEAK” example?
• Does not demonstrate any of the 7 Elements of
a Good Story
• Does not highlight any relevant skills
Elevator Pitch
STRONG
Elevator
Pitch
WEAK
Elevator
Pitch