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sales.
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Email Marketing Software And Autoresponder Software For Improving Email Open Rate
By Robert Kilonzo
Email marketing software and autoresponder software are essential tools for effective email
marketing campaigns. Email marketers determine the effectiveness of an email message using
traditional parameters such as open rate and click rate. Email open rate is the percentage of the
number of people who opened the email. Click rate is the percentage of the number of people who
click on the links to visit the website that is promoted in the email.
These figures can be percentages of the actual messages sent or actual messages delivered (as some
messages may get bounced). For example, take this case. A marketer has sent 1000 emails. The
email marketing software and autoresponder software tools have returned the following statistics: 10%
bounced, 30% open rate, 10% click rate. That means out of the 1000 mails, only 900 were delivered to
the inboxes as 10% of the mails bounced. Of those 900 mails, only 270 (30%) were opened, and
among those 270 people who cared to read the mails, 27 people (10%) clicked on the links.
Pros And Cons Of Email Open Rates
Many marketers say that email open rate does not reflect the real number of customers who read the
mail. After all, it only shows the number of readers who opened the mail. There are serious differences
between opening and reading, as every net user knows. The technical issues of the email marketing
software and autoresponder software complicate the issue further.
Suppose a user has right-clicked on th