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An Exciting Career with Fashion Merchandising Programs
By: Amy Wells
If you love fashion and design, and are considering a career or further education in the field, you may want to take a closer look at
fashion merchandising. Fashion merchandising combines various aspects of design, marketing, sales, and even accounting skills. If
you like moving at a fast pace with a variety of duties, there are many opportunities in the field of fashion merchandising that a
college or education program can prepare you for.
A fashion merchandising education involves marketing fashion lines to retail stores, or even working with the stores themselves to
market products directly to consumers. Fashion merchandising is a broad field, and can encompass positions such as fashion buying,
where you will select merchandise for a retail store, and event coordination, such as fashion shows. Another growing field is visual
merchandising, which involves designing the way the actual clothes and products are displayed, such as window displays and floor
While the fashion industry as a whole is very competitive, there is a lot of growth and opportunity in the merchandising field,
because of the wide variety of assignments available. Although clothes may be manufactured all over the world, many of the sales
related aspects take place right at home. This is also the type of career that may involved a variety of different job descriptions
over the years, so if you crave change and excitement, it could be a good fit.
The best way to get started in fashion merchandising involves related education. A quality fashion merchandising program will be
comprehensive and involve a large variety of courses. In addition to design, you will learn other key concepts, such as marketing
and advertising. You will also learn how the fashion business wo