Ella's Sweet Shoppe Grand Opening in Madison, GA
Madison, GA, June 19, 2010 --(PR.com)-- Ella's Sweet Shoppe, a specialty sweet shop with over 4000
ready made candies, 100 independent nostalgic soda pops, 24 flavors of all natural gelato and many of the
finest gourmet chocolates and truffles imported from all around the world will celebrate their grand
opening on Saturday, July 3rd, 2010 from 12pm-4pm at Ella's Sweet Shoppe, 191 West Jefferson Street,
Jefferson Square Parkside in Madison, GA.
"Ella's Sweet Shoppe is very excited to open our doors in Madison Georgia's beautiful downtown historic
district. We feel being located directly across the street from the Town Park, the cities newest and most
charming addition creates an enjoyable atmosphere for our customers. Combine that ambiance with our
fine nostalgic candy and a recipe for a wonderful experience is created for both the young and the young
at heart," said Alison Tremonti, Ella's Sweet Shoppe co-founder and operator.
In celebration of the event the first 25 purchases will receive a Free "Wonka Exceptionals" candy bar.
Find a Golden Ticket inside and you could win a Trip Around the World or thousands of Other Prizes.
The next 25 purchases will receive other Free Wonka candy merchandise. And everyone who attends will
receive a Free raffle ticket. At 4pm they will draw 3 lucky numbers for winners of a $50, $25 and $10 gift
cards to Ella's Sweet Shoppe.
In addition to the stores grand opening ceremonies a comprehensive interactive marketing plan will
commence shortly after to maximize immediate brand awareness of Ella's Sweet Shoppe and its products
including:
Rotating television spots that will run periodically during the highest rated shows and events on local
cable markets in Athens, Covington and Conyers, GA to promote both the store and the Town Park in
Madison GA.
20,000 full color flyers which will be distributed throughout the region by local street teams. Each flyer
will contain a discount coupon and promote the store, its mobile text message oppor