For the past 32 years, an old house painted brick-red and set just above street
level on Reykjavik’s quirky main shopping street, Laugavegur, has showcased
the work of a goldsmith named Gudbrandur Josef Jezorski.
On a blustery January morning, the shop is nothing so much as a sanctuary. An
island in the middle of the North Atlantic, Iceland is habitable thanks to the warm
currents of the Gulf Stream—which isn’t to say it’s always hospitable. In the middle
of winter, when the sun only makes an appearance for six hours a day, walking
Reykjavik’s slush-filled streets feels downright treacherous.
Inside the 480-square-foot boutique, the warm ambience is in stark—and
welcome—contrast to the conditions outside. A series of vertical glass showcases
display Jezorski’s one-of-a-kind jewelry, as well as pieces designed by his daughter,
Tina Jezorski, a goldsmith who joined the business 10 years ago. Together with wife
and mother Barbara, they run a gallery-like space that draws both locals and tourists
alike. (The latter overwhelmingly arrive during the white nights of summer, when
Iceland’s population of 300,000 more than doubles in size.)
Like the locals, visitors find it hard to resist Jezorski’s unique vision. Using colored
gemstones sourced from trusted dealers in Idar-Oberstein, Germany, as well as
stones found locally, including a white quartz known as Icelandic opal, he reimagines
Iceland’s volcanic wilderness of geysers, glacial waterfalls and geothermal pools in
highly original works of jewelry art.
At Gudbrandur Josef Jezorski’s boutique,
Iceland’s best elements come together
View finder The belfry of the Hallgrimskirkja church offers a panoramic view of Reykjavik, home to two-thirds
of Iceland’s 300,000 people. Located on the main shopping street, Laugavegur, goldsmith Gudbrandur Josef
Jezorski’s eponymous jewelry boutique stocks unique pieces that could only come from Iceland, like the lava
and silver necklaces (center left) fashioned by his daughter, Tina, and the colorful cocktail rings at bottom left.