EA’s 2010FIFA World Cup South Africa™in Stores
Now Throughout North America
Eight New Coca-Cola Goal Celebrations and Classic 11 Team Available to Unlock
April 27, 2010 09:03 AM Eastern Daylight Time
REDWOOD CITY, Calif.--(EON: Enhanced Online News)--The chance for everyone to win the 2010 FIFA
World Cup™ became a reality today after Electronic Arts (NASDAQ:ERTS) announced that EA
SPORTS™ 2010 FIFA World Cup South Africa™ is in stores now throughout North America with eight
new celebrations for the PlayStation®3 computer entertainment system and Xbox 360® videogame and
entertainment system. It will be available throughout Asia and Europe beginning April 30, 2010 in
anticipation of the real-world tournament which begins in June. The videogame is also available on Wii™,
PSP® (PlayStation® Portable), iPod® touch and iPhone®.
The 2010 FIFA World Cup South Africa videogame will feature all the emotion and passion of the fiercest
national rivalries battling on the world’s biggest stage, with all 199 national teams that took part in
qualification and all 10 official stadiums to be used in South Africa. Gamers will be able to play as their
home nation from qualification right through to a virtual reproduction of the FIFA World Cup Final™ and
feel what it is like to score the goal that lifts a nation.
Fans can unlock the new celebrations through EA SPORTS and Coca-Cola™ channels in participating
countries. After unlocking each celebration, fans can score a goal, use the controller to activate the
celebrations and admire the performance via a new dynamic camera angle that delivers the emotion of each
goal scored. Consumers can also admire their celebration and share with fans online by uploading to EA
SPORTS Football World (www.EASPORTSfootball.com).
In addition, to honor the legacy of the FIFA World Cup™, EA SPORTS unveiled its Classic 11 team that
features 35 legendary players from past tournaments, including star striker Roger Milla of Cameroon, who
scored four goals in the 1990 FIFA World Cup and in 1994, at the age o