Personalized Jewelry at the Oscars
Personalized jewelry is big business in Hollywood today. You can't watch any celebrity based TV show or see any award show without seeing stars
covered in personalized jewelry. May they be subtle rings or necklaces, or in your face "bling" encrusted with more diamonds then you might find in
Buckingham Palace, celebrities love jewelry that match their personality.
One of the best examples of where to find personalized jewelry is while watching an Oscar telecast. The Oscars is the biggest night in Hollywood, and
hence becomes the biggest night to show off not only what you are wearing, but also how important you are by wearing it.
The first thing you'll notice at the Oscars is that for the women everything is encrusted with diamonds. Usually, this is done in a very tasteful way, but
regardless diamonds are the most important accessory at the Oscars (besides George Clooney on your arm that is). Since most of the pieces that the
popular actresses wear can cost up to (and some past) $1 million, most of the jewelry that you see at the Oscars are on loan. With that said, almost all
of the pieces you see in magazine photo spreads are also loaned. The reason for this is because just like with fashion, jewelry makers fall over each
other to get the hottest actress to wear their jewelry. If a piece is well received on the red carpet then the press will ask the actress what she is wearing
and, bam, the best free advertisement a jewelry maker could ever get. Of course, the actress has to get it back at the end of the night (the makers
Some actresses do choose to wear their own personal selection of jewelry on the red carpet, but those pieces don't seem to have the "wow" factor that
most loaned jewelry does. For as many giant, blinged out pieces of jewelry you see on the red carpet, there are other subtle pieces from their own
collection that actresses love to show off. For some actresses it's all about the diamonds- big diamond ear rings with jewels as big of your thumbnail