Bigmouthmedia charts affiliate map of Great Britain
Bigmouthmedia has conducted Britain's first survey of affiliate spending on PPC campaigns
across the country.
Commissioned to extend Europe's largest independent digital marketing agency's understanding
of the expanding UK affiliates market, the research provides a fresh perspective on affiliates'
PPC costs across Britain. It reveals that London and the South East continues to dominate the
marketplace, but spending in regions such as Scotland, Wales and the North West is beginning to
reach significant levels.
Compiled using data from a comprehensive range of affiliate networks, the UK affiliates PPC
spending research has also enabled bigmouthmedia to generate a wide range of spending ratios
for specific verticals such as travel, finance and fashion.
"Our research has shown that the affiliates are extremely savvy when it comes to search
marketing. If you're going to run an affiliate campaign you absolutely need to coordinate it with
your search campaign," said Lyndsay Menzies, Managing Director of bigmouthmedia UK.
"It will be interesting to see how the map changes after Google alters its keywords bidding
policy on May 6, but this has been a fascinating survey that has not only redrawn the affiliates
map of Great Britain, but has also given bigmouthmedia's analysts a detailed overview of the
complex national marketplace and its local fluctuations."
ClickAngel Director Ed Wilkinson added: "It is notable that more than two thirds of all UK
affiliate spend identified in the bigmouthmedia survey was from outside London and the South
East. We see this as a reflection of the fact that whilst there is still a general London centricity in
terms of the affiliate networks themselves, most of the investment and enterprise that is actually
driving the process comes pretty well evenly distributed from all corners of the UK."
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff