Chocolate Authority Clay Gordon, FoodSmart Communications
Provide Chocolate-Focused Marketing Services
A New Kind of Chocolate Pairing Hits the Artisanal Chocolate Market
03.17.2009 – March 17, 2009 -- A new kind of chocolate pairing has hit the artisanal
Clay Gordon, widely regarded as one of the foremost independent authorities on
chocolate in the U.S., and Jeff Davis, a food public relations expert and founder of
FoodSmart Communications, have teamed up to provide artisanal chocolate
companies with a highly-specialized combination of public relations, marketing,
social media and channel development services.
Together, Gordon and Davis represent an influential combination of chocolate
knowledge and PR experience to help chocolate companies stand out in a crowded
market segment where differentiation is becoming more and more difficult.
Last month, Davis launched FoodSmart Communications, one of the first
permission-based food PR consultancies. Since 2005, he also has produced Food
Fete media events, adding to Davis' more than 25 years of PR experience.
Food writers and bloggers interested in receiving FoodSmart client information can
opt-in at http://tinyurl.com/bc2exl.
"Clay and I have known each other for more than five years, and are in lockstep with
how to help chocolate makers not only get noticed in the media, but develop and
strengthen their online identities as well as uncover new channel opportunities,"
Davis said. "Despite an economic slowdown, we've already uncovered some
exciting opportunities, and feel we've carved out a niche that taps each of our
"During difficult economic times it's important to make sure that the money
companies must spend on PR, marketing and product development is spent
effectively," Gordon said. "One benefit this collaboration brings to clients is the
breadth and depth of knowledge about literally every aspect of the business of
chocolate. Our clients don't waste mon