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Niche marketing means focusing your business on a targeted segment of the population, whether it is a
specific geographic region, a particular demographic group, a select industry or some other group of people
with shared interests.
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Click Flipping 101
By Jamie Clarkson
What is "Click Flipping?" Click flipping is a term coined to describe taking website visits and turning
them into serious money. Specifically, click flipping involves promoting services that use "cost per
action" or "CPA" payment methods. "CPA networks" usually refer to services that broker sending leads
to companies, which may pay $10, $20 or even much more per lead. Some click flippers use a lead
capture page that asks the visitors to enter their names and email addresses, and sometimes their
phone numbers and snailmail addresses as well. Once entered, the visitor goes to the company's
website, and the click flipper gets paid for the lead. Insurance companies, home lenders and mortgage
companies, even online casinos, all pay for leads. CPA network companies will sometimes provide a
website for the person promoting them, but other times they require the click flipper to already have a
website.
A click flipper can earn very big money if he or she can get enough traffic to his or her site or sites. One
of the main ways recommended for driving traffic to click flipping sites is "pay per click" or "PPC," which
refers to the ads you see all over websites. The major companies that offer PPC are Google, Yahoo
and MSN, but there are others as well. Using PPC profitably can be tricky, so it's best to start off
slowly, learning as much as possible before throwing yourself into a big campaign, unless you already
have a big advertising budget. But, most people trying to make money at click f