101 B2B Marketing and Sales Tips
from The B2B Lead
Generating leads and driving revenue via Facebook, the media,
current customer marketing and more
More Marketing and Sales Tips
VOLUME FIVE
P R E S E N T E D B Y
20 More Marketing and Sales Tips for Driving Lead Generation
Our first four volumes of 101 Marketing and Sales Tips from The B2B Lead are Online Marketing, Direct Marketing, Event Marketing and Marketing and Sales Alignment. These
volumes are full of great tips including targeting and segmenting your prospects, increasing webinar attendance, the basics of SEO and practical strategies for building marketing
and sales alignment. This final installment brings 20 more tips for B2B lead generation teams.
In this collection of 20 more marketing and sales tips from The B2B Lead, you will find information on marketing to current customers, creating a business page on Facebook, and
much more. Here’s a few of the included tips in this eBook:
• Persona Marketing in a B-to-B Environment
• How to Write and Market Whitepapers
• How to Use News Releases to Reach Buyers Directly
• 5 Tips for Promoting Your Business Page on Facebook
• Get to Know Your B2B Technical Buyer
If you like what your see here, be sure to check out theb2blead.com for more B2B Marketing and Sales tips.
Content contributed by:
Amy Hawthorne, Director of Marketing at ReachForce
Laura Koether, Online Media Specialist at ReachForce
Pam O’Neal Mickelson, VP of Marketing at BreakingPoint
Ellie Mirman, blogger at the HubSpot Internet Marketing Blog and Inbound Marketer at Internet Marketing company HubSpot.
Suaad Sait, CEO at ReachForce
Leigh Anne Wallace, Marketing Manager at ReachForce
101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME FIVE • More Sales and Marketing Tips
2
101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME FIVE • More Sales and Marketing Tips
3
Table of Contents
1. How to Create a Facebook Page for Your Company
2. 5 Tips for Promoting Your Business Page on Fac