CARL’S JR. TEAMS WITH THE LAKERS TO OFFER A SLAM DUN
11.12.2008 – CARPINTERIA, Calif. – November 12, 2008 – Need a gift for the Lakers
fan on your holiday list? Avoid a personal foul and dribble over to your closest Carl’s
Jr. to pick up a collectible Los Angeles Lakers gift card. Starting today, Carl’s Jr. fans
can give the gift of their favorite food and show support for their favorite team through
the unique look of this limited-edition card. This is the first time a major fast food
chain has partnered with an NBA team to offer a gift card.
"Carl’s Jr. has been a sponsor of the Los Angeles Lakers for six seasons, so
offering a collectible Carl’s Jr. gift card with the Lakers’ logo made perfect sense for
us," said Anne Blumenstein, Carl’s Jr. vice president of field marketing and media.
"It's a fun and unique way for our customers to give Carl’s Jr. to their burger-loving,
sports enthusiast friends.”
The new cards come complete with a Lakers-themed holder and are available for
any gift card purchase of $15 or more. Cards will be available from November 12
through December 2, 2008, while supplies last, at all Carl’s Jr. locations throughout
Southern California. Visit www.carlsjr.com to find the restaurant nearest you.
About Carl's Jr.
ABOUT CARL'S JR
Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What
began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international
organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly
owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of
the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its
subsidiaries, had a total of 3,116 franchised, licensed or company-operated
restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants
and 1,908 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near
you, go to www.ckr.com or www.carlsj