Adgregate Markets and PointRoll Announce Strategic Partnership to Integrate
ShopAds and PointRoll Rich Media Ads
PointRoll and Adgregate bring e-commerce innovation to rich media advertising
San Francisco, CA and Philadelphia, PA (PRWEB) April 2, 2010 -- Adgregate Markets, the leading provider of
transactional advertising and distributed commerce technology, and PointRoll, a wholly-owned subsidiary of
Gannett Co., Inc. (NYSE: GCI) and the leading provider of digital marketing solutions, today announced a
multi-year, strategic partnership that will enable PointRoll clients to weave ecommerce solutions into their rich
media ad campaigns across desktop and mobile platforms. Through the partnership and mutually preferred
relationship, Adgregate becomes PointRoll's go-to partner for in-banner ads that feature secure ecommerce
transactions through any publisher or ad network.
Adgregate's ShopAds allow for purchases directly within banner ads, shortening the path to conversion. These
capabilities not only provide marketers with more insight into their target audience, but also increase consumer
According to PointRoll's recent benchmarks report, rich media provides a 562% lift in response/return over
standard ads and a 62% lift over flash banner ads. Depending on the campaign, including a direct-response
element further increases response by 42%, with an additional 3% increase in brand time.
"Our choice to integrate Adgregate's ShopAds technology is based on the inherent value of bringing distributed
commerce to our clients," says Jason Tafler, PointRoll CEO. "The flexibility and faster time-to-market that comes
with Adgregate enables PointRoll to easily integrate their ShopAds platform into our products. Adgregate
provides us with a robust, end-to-end transactional rich media ad solution that spans all media channels, including
PC and mobile."
Although PointRoll has done transactional ad units in the past with other providers, it now joins the growing list
of rich media providers that