Ad Metrix: Adding Value to Your Business in 2010
Presented by: Ciaran O’Sullivan cosullivan@comscore.com
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Introduction – What is Ad Metrix?
Allows advertisers, agencies and publishers to
quantify and evaluate the
overall display advertising landscape
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Ad Metrix reports on 12,000+ advertisers (September 2009)
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Introduction – How does it work?
Leverages our panel to track display ads as they’re delivered to
actual people – not spiders.
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Introduction - Ad Metrix vs. current solutions
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General Facts
Key Competitors
Ad Metrix
UK Data
Yes
Yes
# Reportable Publisher Entities (UK)
250-300
1,100+
Ad Measurement Methodology
Spider
Panel
Data Frequency
Daily - Quarterly
Monthly
Reporting Measures
Key Competitors
Ad Metrix
Display Ad Views
Yes
Yes
Ad Clutter
Yes/No
Yes
Share of Ads (Adv / Pub)
Yes/No
Yes
Exposed UVs
No
Yes
Advertising Reach %
No
Yes
Average Frequency
No
Yes
GRP
No
Yes
Publisher Demos
No
Yes
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Introduction - What counts as an Ad View?
What is counted
Impressions reflect display ads, including rich media, that:
are fully loaded into a browser
are used within an http environment
meet standard IAB ad sizes and/or are served from a known ad server
And what isn’t
The Display Ad View Metric does not reflect:
text, video or search impressions (these are tracked in other comScore services)
potential or undelivered inventory
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Ad Metrix – Today’s Agenda
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•Who is advertising in your sector?
•How much?
•Reach?
•What are the creatives?
•Where are they advertising?
•What are the results?
•Who is advertising on Publisher sites?
•How many ads are being served on publisher sites?
•What is the Ad Clutter and Ad exposure to their audience?
•Future enhancements
•A quick recap
•Goals for today
•Q&A
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© comScore, Inc. Proprietary and Confidential.
Ad Metrix
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