– top tips!
A Helping Hand in Managing
your Online Brand – Top Tips!
With the huge surge in social media adoption, there has never been a more
important time to think about how this could affect your business’s online brand.
A new report by Microsoft states that 64% of HR managers think it is appropriate to
look at online profiles of candidates and 41% have rejected people as a result. This
tells us that your online presence is slowly becoming the first thing people learn
about you. It’s where first impressions occur before handshakes are made, so you
have to make sure you are managing your brand online, before someone else does
it for you.
To give you a helping hand, The Centre for eBusiness has pulled together five top
tips for better online brand management.
1. Don’t Ignore Brand Mentions
Statistics show that 58% of Americans don’t Google themselves
(www.marketingpilgrim.com Jan 2010), but employers and potential customers
certainly will. It’s safe to say that people are already talking about you, either
online or offline.
As you develop your business brand online, using a variety of platforms, your
organisation will start popping up in search engines and on social networks. This
can be both beneficial and harmful to your online brand, depending on the context.
The viral nature of social networks, as well as the fact that they are an integral part
of daily life, demonstrates why you should start to listen to what people are saying
about you on the web.
The Centre for eBusiness recommends...
• Setting up a Google Alert – this allows you to keep track of when your
business is mentioned, whether it’s good or bad, so that you can deal with it
appropriately. You could also set one up for your competitors’ company
name or even your industry buzz words – they will all help to keep you up to
speed with current news that may affect you and your business.
• You can also try Social Mention for a more complete solution to br