Circle of Blue Applies QlikView Technology To Visualize the Fresh Water
Online Application Illustrates New Dimensions of Increasing Water Pollution and Scarcity,
Revealed to be Public’s Top Concern
Copenhagen, Denmark (PRWEB) December 14, 2009 -- Circle of Blue, a prominent international network of
journalists and scientists reporting on diminishing supplies of clean fresh water, today unveiled a unique
application of online visualization technology to add new dimensions of insight and understanding to an urgent
global environmental and public health crisis.
In collaboration with QlikView, which donated its powerful data visualization software, Circle of Blue developed
vivid new details and depth to its WaterViews survey and report, which probed public attitudes about access to
fresh water in 23 countries. The results of the survey, the first of its kind ever conducted globally, and the display
of QlikView data visualization tools, is being showcased online during the United Nations Climate Change
Circle of Blue applied QlikView’s advanced analysis and visualization capabilities to enable online visitors to
fully explore the findings of the independent survey, commissioned by the U.S.-based multi-media news
organization and conducted by global survey research firm GlobeScan. The survey revealed that people around
the world view the fresh water crisis as the planet’s top environmental problem, greater than air pollution,
depletion of natural resources, loss of habitat and climate change.
The comprehensive survey of 15,000 people in 15 countries found that people around the world view water
pollution as the most important facet of the fresh water crisis, and that shortages of fresh water are very close
Across the countries surveyed:
• 93 percent say that water pollution is a very serious (72 percent) or somewhat serious (21 percent) problem.
• 91 percent believe that a shortage of fresh water is a very serious (71 percent) or somewhat serious (20