IP A R T
What Do I Need to Know
Before I Ask?
C H A P T E R
What Money Means to You and
PE R H A P S T H E M O S T I M P O R T A N T XP A R T XA B O U T
Xasking for money is understanding your views on money. Note
that I said your views, not how the person you are asking for money
feels about money. So often we skip this very important step and dive
right into identifying and learning as much as we can about the person
or people we want to ask for money that we forget about getting in
touch with our own feelings about money.
In this chapter I will go through the important exercise of
exploring what money means to the asker because it is often the
deciding factor between those who can ask easily and those who find it
extremely difficult to ask. This is a very important psychological
exercise that anyone asking for money needs to experience. It is
essential that we explore our own values of what money means to
us, and as importantly, why we feel we deserve to get what we ask for.
This feeds directly into why many people hesitate and fear to make an
Ask. This chapter will detail the most obvious reason why people
hesitate and fear to make an Ask and will provide some creative
solutions to overcome those negative factors that prevent an Ask.
WH A T DO E S MO N E Y M E A N T O YO U ?
The topic of money is almost certain to open a floodgate, releasing
emotionally charged memories for many of us. Just say the word
‘‘money’’ and a series of visual images come to mind, ranging from
childhood memories of the choices that had to be made within the
family, to the current time and how one lives. I always open my
training sessions with the question ‘‘What does money mean to you?’’
The surprised looks on many people’s faces say to me ‘‘Why does it
matter?’’ It matters because if you have a positive attitude and outlook
about money, then you know the positive transformational power it
can bring to deserving indiv