En Masse Entertainment Debuts as New MMO
Game Company
Seattle-based Publisher Comprised of Powerhouse Talent from Blizzard Entertainment, Microsoft,
Electronic Arts, ArenaNet, and NCsoft
Game Developers Conference 2010
February 24, 2010 08:08 AM Eastern Time
SEATTLE--(EON: Enhanced Online News)--En Masse Entertainment, a new breed of game publisher specializing
in bringing globally renowned online properties to Western audiences, today announced its company formation. En
Masse, a wholly owned subsidiary of leading Korean MMO company Bluehole Studio, Inc., is focused on selecting
high quality online games and adapting, refining, and positioning them so they are perfectly suited for audiences in
Western markets. Formed in 2009, En Masse is comprised of talented veterans whose collective portfolio reflects
the most recognized and celebrated IPs from leading companies including Blizzard Entertainment, Microsoft Corp.,
Electronic Arts Inc., ArenaNet and NCsoft. The first official En Masse title scheduled for release in North America
and Europe will be the highly anticipated MMORPG PC title, TERA™.
“We’ve brought together ‘best of breed’ experts in the fields of technology, online gaming, branding and localization
who have a shared vision for global MMO games that deliver on the highest levels of quality and cultural relevance,”
said Dr. Jae-Heon Yang, CEO of En Masse Entertainment. “Our inaugural project, TERA, is one that we feel
deeply passionate about and will reflect our approach and commitment to the Western gaming community.”
The senior management team at En Masse is comprised of the following members:
CEO Dr. Jae-Heon Yang
Dr. Yang is a computer science academic, gaming executive and visionary leader within the Korean online gaming
industry. After transitioning from academia, he decided to develop games by helping great creators fulfill their visions
without getting in the way of the creative process. In 2000, he co-founded IMAZIC Co. Ltd., an innovator in online
gaming that