www careermasterclass
Career
Career Masterclass
develop
Career develop
learning
platform
professional
Market
www careermasterclass
Career
Career Masterclass
develop
Career develop
learning
platform
professional
Market
Investor Deck www.careermasterclass.com www.careermasterclass.com Summary Career Masterclass is an e-learning platform enabling the career growth of professionals by providing access to practical guidance from successful and inspirational industry leaders. Our mission is to become the one stop career development platform working to level the playing field for professionals from under-represented or under-served groups by preparing them for the opportunities that exist today and the ones that will arise in the future. www.careermasterclass.com Organic growth generating revenue through enterprise licences, sponsorship and individual memberships Corporate clients include Amazon, Google, NatWest, Barclays, McDonald’s Consistent year on year growth in revenue and reach with 11k individual members globally Annual STRETCH conference attendance increasing year on year with 1200 paying attendees from 15 countries in 2020 1 2 3 4 Highlights www.careermasterclass.com Problem The current ‘one size fits all’ approach to career development does not meet the needs of the dynamic and ambitious workforce of the future. Aspiring professionals who want to advance and shape their careers struggle to find curated, carefully selected content and are instead overwhelmed with content that doesn’t address their needs and career aspirations. Many organisations want to help their employees develop but are often limited by available resources or skills. This problem is heightened for professionals from an underrepresented background as they often lack the access and resources that are critical for career growth. www.careermasterclass.com Career Masterclass offers: An intelligent data driven career development platform. Career assessment and planning tools Mentor matching service Learning tailored to career goals and learning style. Engaging classes professionally produced and delivered by successful experts and experienced professionals On-demand access across all devices with push notifications and reminders to keep users on track. Solution Career Masterclass is uniquely placed to provide a one stop career development platform with the support of experienced experts and an active and supportive professional community. Online learning has seen global acceptance and accelerated uptake through the COVID-19 pandemic with virtual working practices set to become the norm in the future. www.careermasterclass.com Careermasterclass.com User insight + smart algorithms Amos Who just graduated and wants to land his first role Binta Who wants to become a C-Suite leader in 7 years Solution Visualised Tailored plan to Amos to enable him land his first role Tailored plan to Binta to enable her become a C-suite leader in 5 years Matched to a community of like-minded professionals and mentors. Lands his first role in a reputable organisation Becomes a successful impactful leader www.careermasterclass.com Skill set enhancement accounted for 30% of the L&D sector in 2019 and is expected to maintain its lead through to 2027. The self-awareness segment is expected to expand at the highest CAGR of 6.6%. 57% of employers indicate that soft skills are the biggest gap area surpassing technical skills. Market www.careermasterclass.com £40b UK $82.5b US Addressable market for workplace L&D in the UK $1,299 Per employee Addressable market for workplace L&D in the US Average annual spend per employee on L&D worldwide www.careermasterclass.com USPs Personalised Interactive learning experience tailored to each individual’s career goals and learning style. Teaching through experience Engaging classes from successful leaders/professionals across industries with supporting career resources. Recommendation Ability to recommend courses, coaches, mentors and jobs using smart AI algorithms. Community Supported by an existing thriving and growing community Annual conference Access to live events and the annual career development conference – STRETCH www.careermasterclass.com Career Masterclass launched its first online learning platform and increased the number of attendees at the STRETCH conference to 400. Journey So Far 2019 2020 2017 2016 2015 Launched first website, webinars and increased corporate partnerships. Launched Career Masterclass. Launched STRETCH Conference with over 120 in attendance. Also launched the interactive Career Planning Workbook. Launched a new subscription version of the online platform with 50+ masterclasses, webinars, resources and 1000+ growing members. Conducted the first virtual STRETCH conference with over 1200 global attendees. www.careermasterclass.com Standard Format General Learning & Development Non-Standard Format Professional Development Competitor Analysis www.careermasterclass.com CAREER MASTERCLASS UDACITY LINKEDIN LEARNING UDEMY B2C subscription B2B offering including white labelling options Enterprise analytics dashboard providing insights into employee learning needs Mentor matching feature which recommends metors based on needs of user Consistent format across content High quality content including videos, articles, workbooks etc. Leading industry experts & instructors Courses focused on career progression & skills building Curated content based on user needs driven by intelligent data/AI Ability of users to share learning badges and certificates on social media platforms like LinkedIn or with managers Access to additional career services e.g. career coaches, CV writers Community feature facilitating peer and expert support Learning designed to suit various learning styles www.careermasterclass.com Business Model Career Masterclass is already generating revenue through its consumer and enterprise subscription model. Enterprise Licence - company access to the platform that powers their employees’ learning and career development (B2B) Employee talent accelerator programmes (B2B) Mentoring programmes (B2B) Individual Annual Subscription to platform access (B2C) Services Store - A marketplace for vetted professionals offering complementary services such as coaching and CV review. Career Masterclass will earn a commission on each transaction. (B2B2C) www.careermasterclass.com Meet the team BUKOLA ADISA Founder / Ceo A talented and passionate leader with a banking background, Bukola has been listed on the Powerlist of the 100 most influential people of African or African Caribbean heritage in the United Kingdom for the last three years, and in 2017 was listed on the Empower Financial Times List of the top 100 Ethnic Minorities in the United Kingdom. GAVIN ANDERSON Strategic Advisor Innovation drives Gavin; he applies his comprehensive technological expertise with understanding of customer behaviour to objective focused strategies. His real-world experience of taking a business from start-up to debt free profit gives him a detailed practical understanding of business growth and its challenges. PATRICK GIWA PhD Tech/Product technology Consultant, Business Analyst and Product Manager; Patrick completed his PhD in Technology Entrepreneurship at just 24. He is passionate about career and personal development and is on a mission to help African youths through technology. SALLY CLARK Strategic Advisor After 33 years in financial services, Sally enjoys a ‘portfolio’ career holding a variety of Non Exec positions alongside her own coaching company Frattina Services Ltd. Sally is passionate about personal development and is proud to have coached and mentored many into achieving their executive potential; skills invaluable to her role as Strategic Advisor to Career Masterclass. www.careermasterclass.com AMY KNEALE Business and Operations Manager Whilst studying Politics and Economics at Newcastle University, Amy co-founded a society advocating women’s issues. She achieved outstanding results for corporate clients in her postgrad work, (technology and sales,) and intends to translate that success to Career Masterclass by streamlining operations, managing the team and providing insight into operational excellence. SHARON-ANN ADAIGBE Content Manager Sharon received her BA and MA in English Language from the University of Lagos. Her career began at a soft skills training firm, later moving to programme management for a women-focused non-profit. Her freelance sideline led to her writing articles for Career Masterclass which nurtured her passion for career development and she joined the team full time in 2021. HEATHER MEI Marketing Manager Creative and pro-active individual with strengths in executing and managing the delivery of marketing communications and development of written and visual content for promotional material. Focused on business development with an entrepreneurial spirit that has proven to be a driving force to success. www.careermasterclass.com Our Conference Speakers and Instructors Carla Harris William Sachiti Peter Wall Sevasti Wong Tara Lajumoke Tom Ilube Paul Pomroy Ned Desmond Sophie Devonshire www.careermasterclass.com B2B Strategy Utilise existing internal networks and referrals from existing partners, experts and client base Partnerships with search firms and other associations and professional bodies Dedicated events and insights and content for L&D and HR professionals Establishing Career Masterclass as a though leader and publishing white papers Leverage paid media Marketing Strategy B2C Strategy Our community is ambitious and hungry for information and we leverage this engagament through; Free and paid live engaging events such as Career Summits, STRETCH conference and webinars pulling in a large engaged audience and an active pipeline to nurture and convert Influencer marketing- leveraging engaged and dedicated audience of career influencers on social media Affiliate marketing- Set up Career Masterclass referral program which leverages the wider networks of our subscribers, partners and experts Digital marketing using social media channels Content marketing leveraging platforms such as Quora, Reddit and a Career Masterclass newsletter www.careermasterclass.com 2019 2020 2021 2022 2023 2024 Revenue £59,204 £120,000 £1,225,000 £6,585,000 £12,770,000 £25,240,000 Cost of Sales £0 £45,000 £215,000 £717,500 £775,000 £1,055,000 Gross Profit £59,204 £75,000 £1,010,000 £5,867,500 £11,995,000 £24,185,000 Revenue Growth 75% 103% 921% 438% 94% 98% Key Notes: Consistent increase in revenue both historically and projected. Business is projected to hit a growth spurt in 2021/2022 as a result of raising investment funding. Investment in marketing, technology, and content production are projected to increase user subscription base and revenue. Negative net income in 2019 as a result of platform/tech spend. Business expected to continue to grow post 2024. Growth will be from continuous technology innovations, new features releases, and strategic partnerships. Financials www.careermasterclass.com 30% Platform & content production 45% Reinforcing the Team 25% Marketing & Admin Minimum Raise Amount £ 200K Maximum Raise Amount £ 500K Pre Money Valuation £ 3.5M EIS - Eligible Exit We anticipate a future exit potentially from a large scale global Ed-Tech company looking to expand its soft skills offering to its client base or a professional platform like LinkedIn. We also consider Career Masterclass’s niche expertise in soft skills development to be a suitable complement to a ‘big-4’ consultancy service engaged in capacity development and future workforce skills building. Use of Funds This round of investment will allow us to grow the company through platform development and targeted marketing Contact Bukola Adisa investors@careermasterclass.com www.careermasterclass.com