The best time to post your content is when most of your followers are online. It is variable with different platforms and demographics; therefore, it's better to use analytics to figure out the best time.
Below are a few techniques to find out the best times to post on social media for maximum reach and visibility in minimum time:
1. According to the Hootsuite Analytics tools, the best time to post Facebook ads is around 3 PM EST every weekday.
2. Ideal times to publish content on Instagram are: 11:00 AM-3:00 PM EST & 7:00-8:00 PM EST
3. For Twitter, ideally, there is no best time to post as it is a global audience; however, according to the Hootsuite social media team, the tweet time is between 9 AM and 12 PM EST on weekdays.4. Between 11 AM and 2 PM EST during weekdays is the best time to post on LinkedIn
From the above data, it is concluded that the best time to post may vary according to the audience's social behavior and the platforms they choose—accordingly, continuous A/B testing and experimentation help get the best results and improved ROI.