Effective
Organizational
OBJECTIVES
Explain the elements in the communication
process
Compare the four major direction of
communication
Describe the role played by interpersonal
communication in organization
Identify significant barriers to effective
communication
Describe ways in which communication in
organization can be improved
THE IMPORTANCE OF COMMUNICATION
• Communication is the glue that holds organizations together
- it assist organizational members to
accomplish both individual and organizational
goals, implement and respond to organization
change, and all organizationally relevant
behavior.
THE COMMUNICATION PROCESS
Communicator
Message
Medium
Receiver
Feedback
Who…
Says what…
In what way…
To whom…
With what effect…
HOW COMMUNICATION WORKS
• COMMUNICATION – FROM LATIN WORD “COMMUNIS” WHICH
MEANS “COMMON”
IS THE RESULT OF COMMON UNDERSTANDING BETWEEN THE
COMMUNICATOR AND THE RECEIVER
THE TRANSITION OF INFORMATION AND UNDERSTANDING
THOUGH THE USE OF COMMON SYSMBOLS FROM ONE PERSON
TO THE OTHER
Communication Model
communicator
Receiver
Intent
communicator
Receiver
Communication Model
encodes
Intent
communicator
would you
like something
to drink?
message
Receiver
Communication Model
encodes
channel
message
Intent
communicator
Receiver
would you
like something
to drink?
channel
Communication Model
encodes
channel
message
decodes
Intent
communicator
Receiver
would you
like something
to drink?
channel
Communication Model
encodes
channel
message
decodes
Intent
Effect
communicator
Receiver
would you
like something
to drink?
channel
Communication Model
Let’s meet
opposite
the building.
Okay!
Communication Model
?
?
would you
like something
to drink?
Filter
Filter
1
2
3
4
5
6
Potential for Communication
Errors
THE COMMUNICATION PROCESS
OHP 39
Date: 5/11/96
SPEAKER
LISTENER
THOUGHT: What is it I
want to send?
ACTION: Find the
audio
visual means to
SIGNAL
ACTION: Faultless reception
of SIGNALS
THOUGHT: Integrates into
MEANING
INTENT
EFFECT
Seek First To Understand
Then