TRUSTe sealholder eLOAN conducted A/B testing with Offermatica, a leading
online business optimization organization, to optimize their Auto Refinance
Loan Application Web pages. The following factors were taken into consider-
ation when deciding which elements and pages were to be tested; location and
visibility of trust seals, points of information collection and pages that were
“selling” the brand. Different recipes were created and tested against each
other to determine which elements led consumers to complete applications.
The TRUSTe Web Privacy Seal had a significant impact on conversions, increas-
ing the value of privacy for eLOAN. Testing showed that:
The TRUSTe logo alone provided a 3-5% bump in application
•
conversions.
Estimated increase of $1 million in revenue annually on Auto Refinance
•
Loan Applications.
about tRuSte
TRUSTe helps consumers
and businesses identify
trustworthy online
organizations through its Web
Privacy Seal, Email Privacy
Seal and Trusted Download
Programs. TRUSTe resolves
thousands of individual
privacy disputes every year.
contact uS
TRUSTe
55 2nd Street
2nd Floor
San Francisco, CA 94105
415 520 3400 tel
415 520 3420 fax
www.truste.com
“aS a financial SeRviceS oRganization, it iS extRemely impoRtant to uS that ouR cuStomeRS tRuSt uS 100%
with theiR infoRmation. by taking eveRy meaSuRe poSSible to eaRn theiR tRuSt and then diSplaying the
tRuSte Seal, we have Seen an incReaSe in ouR application conveRSionS aS a ReSult. ”
- teSS koleczek, chief pRivacy officeR, e-loan
t R u S te S u c c e S S S t o R y :
e l o a n
3-5% increase in auto loan applications
Winning Application Page