Evaluation of the
National Youth Anti-Drug Media Campaign:
Fourth Semi-Annual Report of Findings
Delivered to:
National Institute on Drug Abuse,
National Institutes of Health
By:
Westat
1650 Research Boulevard
Rockville, MD 20850-3195
Annenberg School for Communication,
University of Pennsylvania
Contract No.:
N01DA-8-5063
May 2002
A report based on the National Survey of Parents and Youth
Evaluation of the
National Youth Anti-Drug Media Campaign:
Fourth Semi-Annual Report of Findings
Authors:
Robert Hornik,1 David Maklan,2 Diane Cadell,2 Amalia Prado,1 Carlin Barmada,1
Lela Jacobsohn,1 Robert Orwin,2 Sanjeev Sridharan,2 Paul Zador,2 Brian Southwell,1
Elaine Zanutto,1 Robert Baskin,2 Adam Chu,2 Carol Morin,2 Kristie Taylor,2
Diane Steele,2
1 Annenberg School for Communication, University of Pennsylvania
2 Westat
Acknowledgements
_________________________
__________________________________________________
Westat & the Annenberg School for Communication
This semi-annual report was produced under the Evaluation of the National Youth Anti-Drug Media
Campaign, Contract Number N01DA-8-5063, to the National Institute on Drug Abuse (NIDA). The
NIDA project officer is Susan Martin. David Maklan, Westat, and Robert Hornik, Annenberg School
for Communication, University of Pennsylvania, serve as Co-Principal Investigators on the contract.
Diane Cadell, Westat, is the Project Director. Senior statisticians on design and analysis include
Graham Kalton, Adam Chu, Robert Baskin, Josefina Moran, and Paul Zador, all from Westat. The
senior system analyst is Eric Mehl. The editor for this report was Barbara Brickman, Westat.
Table of Contents
________________
______________________________________
Westat & the Annenberg School for Communication
iii
Table of Contents
Chapter
Page
Highlights of the Report.....................................................................................................xi
Executive Summary ........................................................................................................xiii
1