Sales Marketing: What You Need To Know
Though Marketing and Sales must go hand-in-hand to achieve any positive growth, in reality it is mostly the reverse. While bad marketing for a good
product can be as disastrous as taking a joy ride in a sabotaged aircraft, poor turn over need not necessarily be blamed on unrealistic marketing policy
Before delving deeper into the subject it needs to be mentioned here that though there is a lot of relationship between the two, but it can be safely
stated that 'Marketing' is a much wider term than 'Sales'. Sales are basically a part of Marketing. In other words, a company has a marketing policy,
and sales is one mean in which the company tries to meet its marketing plans.
But ironically there is often a conflict between these two departments. The Marketing people can feel the pulse of the industry and provide leads, but
are often rebuffed by the Sales people who argue that their 'feelers' were off beam. Sales people often claim that the figures fell shorter than the
projected volume because of this. Whatever be the cases, it is evident that each undervalues the other to such extent that their integration, a factor
much is needed to keep the business going, ultimately becomes a myth.
To achieve synch among Marketing and Sales it may become necessary for the Marketing people to get involved in all levels of product development,
taking along the Sales personnel with them so that they too can appreciate the leads to be ultimately supplied by the Marketers. In other words,
starting at the ground root level and then progressively going up together, instead of taking up the marketing at any mid-stage alone might be fruitful.
Also, Marketing's increasing influence in each phase of an organization's growth deeply affects its relationship with Sales.
But in spite of the tension between these two departments, both Marketing and Sales need to work together for the success of any business.
Performance of other departments too vastly depends on this relationship. And that is why mode