July 16, 2008
FOR IMMEDIATE RELEASE
Brother International Corporation Named Official Sewing & Embroidery Licensee of Project Runway
BRIDGEWATER, N.J. –– “Either you’re in or you’re out” for Heidi Klum and her entourage of renowned judges on Project
Runway, and Brother International Corporation is “in” for season five. Returning as the Official Sewing and Embroidery
Licensee for the popular fashion, reality television show, season five marks Brother’s second year as a licensee.
Brother’s relationship with Project Runway has been cited as one of the most successful product integration
agreements in television show history. Brother has seen tremendous branding exposure since being named a licensee for
season four. Viewers tune in each week to watch show contestants race against the clock, perfecting every last thread
with Brother sewing machines. As Tim Gunn gives the aspiring designers their final countdown, viewers see a Brother-
branded clock tick away, revealing those last, crucial minutes before their designs are strut down the runway.
“Project Runway has brought incredible publicity to the Brother brand,” said Dean F. Shulman, a senior vice
president of Brother International Corporation and head of the company’s home appliance division. “Brother dealerships
are experiencing younger and younger customers who want the ‘Project Runway machine.’ Acquainting new customers
with Brother sewing and embroidery products is invaluable.”
In conjunction with season four, Brother introduced its Project Runway Limited Edition series sewing machines.
Available at Authorized Brother Innov-ís Dealers, Brother Project Runway machines boast advanced features and built-in
designs perfect for ultimate customization. With 40 built-in stitches including five styles of one-step buttonholes, variable
speed control, super-wide stitch selection and seven-point feed dogs, the Project Runway Limited Edition Innov-ís 40
imparts style and panache to designer creations. Skilled sewing room