Growth hacker – a mix of creative
marketer, engineer and data analyst
First, let’s answer the question: who is a growth hacker?
A growth hacker is a creative marketer that thinks outside the box, an engineer with technological
knowledge and an analyst that knows how to use the collected data to gather interesting customer
The important difference lies also in the main goal. While a traditional marketer may concentrate on
various fields such as increasing brand awareness or PR, the growth hacker focuses only on one thing
from the very beginning – driving the rapid growth of the company.
4 steps to growth hacking
There is no one commonly known theory on how to implement growth hacking in your company. It
always depends on the goals and product that you want to promote.
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However, Ryan Holiday distinguishes four steps that are significant to the growth hacking process.
Step 1. Focus on achieving a product-market fit
According to common belief, you should first enter the product on the market and then consider where
all the failures come from. However, in times of demanding consumers and high competition, this
approach is no longer profitable.
The worst decision that you can make is to enter the market with a product that nobody needs or cares
about. That’s why you should first create a product that is able to solve the problem of a precisely
defined target group, then collect the feedback and modify the product accordingly, until it is met with a
Step 2. Finding your growth hack
To understand the real meaning of this step we have to first overthrow the myth that success in
advertising means reaching as many people as possible. In the growth hacking understanding, this