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Making Money With Autoresponders
Why E-Mail Marketing Is Not Dead
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TABLE OF CONTENTS
Introduction
What’s an autoresponder? ................................................................................... 5
How can I make money with autoresponders?..................................................... 6
Pick a topic
Your personal interests and areas of expertise .................................................... 8
A self-quiz for finding a topic............................................................................... 10
Marketability: Will they buy? ............................................................................... 13
A quiz for marketability ....................................................................................... 13
Research your market
Searches: Google, eBay, Amazon...................................................................... 17
Groups and forums............................................................................................. 23
Survey Says? Conducting marketing surveys .................................................... 25
Sample marketing survey ................................................................................... 29
Create content
Original content .................................................................................................. 30
Affiliate and reseller programs............................................................................ 33
Craft your autoresponder messages
Making your product irresistible .......................................................................... 42
Testimonials: A marketer’s best friend................................................................ 44
Spam-Me-Not: Avoiding too much hype ............................................................. 47
Spam filters: Is your message zap-proof? .......................................................... 49
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Formatting your autoresponder messages ......................................................... 50