know the business
The essential guide to equity for entrepreneurs
The Revolutionary Business Plan Resource
One of the hardest things for entrepreneurs to do is to give up equity in their start-up.
After all, if you’ve started the business by yourself, why shouldn’t you retain most of the ownership.
So I recommend this guide to all entrepreneurs who plan to grow their business. It shows both the pros
and the cons of sharing the equity with investors. And it provides a road-map as to when to raise money
from friends and family, from angel investors, and from institutional investors.
Robert Sansom is a graduate of the University of Cambridge. In 1990 he co-founded FORE Systems with
three colleagues from Carnegie Mellon University, Pittsburgh, USA. FORE Systems, a data networking
company, grew rapidly and employed 2,000 people before it was acquired by London based Marconi
for £2.8bn in 2000. He is founder and chair of the Cambridge Angels, and is an active mentor, board
member and investor for several high-technology start-ups.
V6© Philip Baddeley 2007 www.equityfingerprint.com
1 [C or U] SPECIALIZED the value of a company, which is divided into many equal parts owned by the
shareholders, or one of the equal parts into which the value of a company is divided.
n. 2. any unique identifying characteristic.
source: Collins Concise Dictionary
Here is the equity bible entrepreneurs have been waiting for - a business plan resource that enables you
to learn how equity works and why. Using simple graphic representations of companies' equity splits,
investment and company growth and offering excellent advice regarding raising finance and common
pitfalls, Equity Fingerprint is the ultimate way to research a much-neglected subject in business planning.
If you don’t know your venture capital from your bank loans or your dilution from your spending then this
useful business plan resource is for you.
V6© Philip Badd