Year 2007 Issue 1
Are you a Tax
Evolution – we know it happens over thou-
sands of years, but how does it affect us in our
short life span? Our world, countries, cities,
homes and professions are evolving faster and
faster each day. Technology, legislation, and
competition are three examples of how evolu-
tion is directly affecting our profession and the
Accountants Association of Iowa. It is up to us
to determine how the Association will evolve.
We must be willing to change, to change
quickly, and to communicate.
Effective communication is critical to survive
evolution. There are many barriers to over-
come to have good communication. The
means by which we communicate is a barrier
due to differing technologies and personal
skills. However, the largest barrier to commu-
nication, by far, is the lack of desire to listen.
We don’t spend enough of our time listening
to others. We dislike spending our time listen-
ing to those who disagree with us or annoy us
for some reason. This is a terrible mistake.
Since the day we were born, our primary
method of learning has been through listening.
Even so, the art of listening, which is the foun-
dation of effective communication, is extremely
difficult. If we aren’t willing to continue devel-
oping listening skills, we limit our ability to
learn. Ninety percent of communication is the
art of listening. If we communicate (listen), we
learn. If we learn, we adapt. If we adapt, we
will evolve and survive.
There is a story in the Bible about a king who
wanted to build a tower tall enough to reach
into the heavens so he could touch God. With-
out communication this awesome endeavor
could never be accomplished. The thousands of
people working on this huge structure all spoke