Presented by Daniel Toriola
Niche marketing means focusing your business on a targeted segment of the population, whether it is a
specific geographic region, a particular demographic group, a select industry or some other group of people
with shared interests.
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Establishing Your Blog
By TJ Philpott
With any new blog the time span immediately following the first published post is critical to
establishing your blog. What I'm referring to here is the importance of creating and posting content that
remains consistent with the central theme of your blog. This is your niche. This effort should be
continuous to maintain a steady stream of interested new visitors.
To achieve and maintain this stream of traffic to your blog, you'll need a strategy, a marketing plan if
you will, in order to both attract and maintain this attention.
One approach is to create a series of articles all pertaining in some form or fashion to the niche you're
targeting. Once you've got this content together start posting it to your blog. Not all at once but spread
out over a period of time. Now here's the neat part. To get 'more bang for your buck' take these same
articles and publish them thru numerous article directories (only after they've been posted on your
blog) which in turn will give you greater circulation and more exposure for your blog. A rule of thumb is
to wait at least 24 hours after posting to publish thru article directories.
It's at this point in the life of your blog where the quality of your content should be at its best. Now that's
not to say that you can post garbage later on and still expect to attract visitors. However, the initial
stages of your blog is where you want to maximize the amount of traffic you attract to help you
establish a good reader base. Great content with the right circ