Document title Additional text
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Ernst & Young’s 2008 European
attractiveness survey
An open world
An open world
As the Ernst & Young european attractiveness
survey enters its sixth year, we would like to
warmly thank the thousands of decision-makers
around the world who, over the years, have taken
the time to share their thoughts with us.
This year, we also asked the opinions of a selected
panel of global observers, from the business,
political, institutional and arts communities,
to whom we would like to extend our gratitude for
expressing their views on the future of Europe:
Danuta Hubner, European Commissioner for
Regional Policy; Habiba Bouhamed Chaabouni,
Professor of Genetics, University of Tunis;
Yanquing Yang, Chairman Lenovo; Pascal Cagni,
General Manager and Vice President Apple Europe,
Middle East and Africa; Lakshmi Mittal, President
and CEO ArcelorMittal; Gigi Wang, Chair & President,
MIT/Stanford Venture Lab; Olivier Quillet,
Maketing Director, Nespresso; Gérard Mortier,
Director General, Opéra National de Paris.
The success of this unique survey is directly
attributable to their participation and commitment.
An open world, Ernst & Young’s 2008 European attractiveness survey
1
2
Editorial
4
The scorecard
6 What business leaders said: competition hots up
8
Competition for global FDI: from two established leaders to five
vigorous competitors
12
A year for investing dangerously
14
New frontiers – new doubts
15
Optimism about new growth markets, confidence in Europe
16
Investment into Europe: reality check
18
A record year for FDI worldwide
19
Europe: more projects, fewer jobs
20
Western Europe: a painful shift to services
22
Central and Eastern Europe: resilience
24
The country league table
28
Future projects: watch the flank
30 How business leaders see the future: an open world
32
Investors seek ‘flexicurity’
34
Mixed thinking on innovation
35
European innovation clusters: gray and green growth
36
Innovation: look inside
38
The education challenge
40 Open world, new attitudes
44 Methodology
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