Influencer marketing top trends for 2021
Influencer marketing is a new type of marketing where a digital marketing reach in Pune or a branding
agency in Pune would focus on using the popularity and reach of trending/popular or influencing leaders
in the market to convey your brand’s message to the larger audience. It means rather than reaching the
audience directly, you as a digital marketing agency , would pay market influencers to get your message
out in the public in an effective way.For better effectiveness and more reach, influencer marketing
companies run social media marketing or content marketing campaigns simultaneously. This supports
the influencer marketing.
Top Influencer marketing campaigns to follow
1. Conduct Giveaways
Marketers use many social media tactics and run multiple campaigns on social media. Out of all these
campaigns, giveaway campaigns attract more attention as it brings in mutual benefit and is simple and
tempting. Giveaways help in creating the expected brand awareness.
2. Social Media Takeover
As the name suggests, Social media takeover is done to connect with the audience and increase brand
exposure. Marketer partners with a social media influencer whose image matches the brand.
3. Affiliate marketing
Affiliate marketing is another form of partnership where you promote products either onsite or you
redirect traffic to your website. When visitors happen to purchase the service/product through the
affiliate link, the partner will get paid or rewarded as per the terms of the agreement. And the influencer
also earns a commission on the purchase made for leveraging their content and influence. Here, both
the parties enjoy a win-win situation.
4. Brand Ambassador Programs
Brand ambassadors are people who are ready to promote your products/services. These people have a
market reputation and they patronize your offerings. This is done to take the influencer marketing game
a notch up. A brand ambassador shall share images, posts, videos or any other form of conte