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Ecommerce Design
By Mark Lawson
If you are looking to expand your business, an ecommerce store can be a very good investment.
However, just building a website alone will not attract the customers you desire. In order for your site to
be effective, it needs to be designed properly. One of the most important factors related to ecommerce
design is search engine optimization. For your website to be noticed by potential customers, they have
to actually be able to locate it online. The majority of people today use search engines when seeking
information. For any given search term, you are likely to get several results. However, most people do
not browse beyond the first three pages of search results. If they cannot locate your site via the search
engines, you cannot increase your sales and clientele. Having a high ranking among the search
engines should be a top priority for ecommerce design.
An important point related to ecommerce design is to honestly describe your product or service. For
example, if you are selling the popular weight loss product called Hoodia, you want to be very clear
when marketing it online. Be sure to include weight loss product or appetite suppressant in your
description. You do not want to describe it as a natural way to improve your health. Customers reading
this description may feel deceived or even upset if they click on your site and discover you are selling a
weight loss product. The best advice is to always be honest and upfront about what you are marketing.
By gaining customers trust