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Ebook Release on Finding your Constraint in the Marketing Hour
The Theory of Constraints is much simpler if you have a logical path to follow. T
Marketing Hourglass provides that path
10.01.2009 – Joe Dager, owner of Business901 in Fort Wayne, IN has just released
an e-book based on the Duct Tape Marketing Hourglass and how he applies The
Theory of Constraints to the process. The Ebook is available on the Business901
website and is titled Using the Theory of Constraints to improve your Marketing
Hourglass . Dager, an authorized Duct Tape Marketing Coach and Lean Six Sigma
Black Belt is well versed in these principles selling and marketing for over 30-years.
“The principles outlined in this document expand on the Duct Tape Marketing
principles. It takes Theory of Constraint principles and applies to the best Marketing
system in the world," says Dager. “John's concept of spending time in Lead
Conversion and then during the Repeat and referral cycle is simply outstanding. I
just use TOC and Lean Mapping principles to create the current state, future state,
metrics and flows that are inherent in a Lean system. Finding your Marketing
Constraint may be the single biggest factor that holds your marketing back. Why
work on anything else, except your constraint?"
A collection of Business901 Ebooks can be found on the Business901 website.
About Duct Tape Marketing
The Duct Tape Marketing system allows you to create and build your very own
marketing system complimented by a coaching system that has proven effective with
small businesses for over 20 years. The system is perfect for those who already
own a business, but want to make it soar. This system will help build the perfect
business establishing a proven marketing system to their growing company. Dager
also added: "Why reinvent the wheel? Take a proven process, a trained coach and
run with it.”
About Business901
Business901 provides direction in areas such as Lean Six Sigma marketing and
organized referral marketing. Busin