7 Tips for Smarter Referral Marketing

Referral advertising is an up-and-coming trend for e-commerce businesses. If you want your business to grow and gain more customers, you can use your existing customers to do that for you.

As easy as it seems, there are a lot of things you have to consider. In this article, you will learn all the things you can add to your strategy to encourage your customers to refer your business to their friends and families. https://advdms.com/blog/7-tips-for-smarter-referral-marketing/

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customer make Referral Referral Marketing send email

Referral advertising is an up-and-coming trend for e-commerce businesses. If you want your business to grow and gain more customers, you can use your existing customers to do that for you.

About ADMS

Advanced Digital Media

customer make Referral Referral Marketing send email

7 Tips for Smarter Referral
Marketing
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Getting your existing customers to
refer your business to other potential
customers is one of the best ways to
boost your company’s sales. This
technique is called referral
marketing, since your existing
customers have already experienced
your brand, you have their trust and
that means you can build an even
stronger relationship with them.
Through referral advertisements,
your customers can be the best
marketing tool you will ever have.
But there are still a lot of things to
develop and make the strategy even
stronger to ensure successful
marketing. Here are seven referral
marketing tips you can execute for a
smarter referral marketing strategy.
1. Impress Your Customers
In order to get your customers to refer
your brand, it is important for them to
see for themselves why your brand is
better than your competitors. It
should be your utmost goal to exceed
your customers’ expectations and
make sure that they have the best
experience with your company. You
will be surprised at how easy it is to
ask your customers for a referral if
they are satisfied with your product.
How can you make it happen?
Giving your customers a quality
experience is the utmost goal of your
business, so try to level up your
service for them to remember your
brand. You can create a list of all your
top customers and send them a
thank you email and ask them if they
know someone who might enjoy
your products.
2. Offer Discounts and Incentives
It is no secret that people are most
motivated when offered a reward. Use
that to your advantage to make your
customers want to refer you and help
you boost your sales. You could do the
same and offer them coupons and
vouchers in their every purchase or
whenever they present proof of their
referral to your business.
How can you make it happen?
Know exactly what the customers
want to have, whether it be discount
coupons or free products or other
incentives, make sure you know what
will be the best incentive that will
motivate them.
3. Make Your Customers Feel
Seen
Although it will be easier for you to
send an email blast to dozens of
customers at a time, it will make
them feel a lot better if you send
them a personalized email with
their name on it.
Sending them a thank you note
along with their incentive after
every referral they bring to your
company will make them feel seen
and invested in your business. This
will make them perform faster and
really be an asset to your referral
marketing strategy.
How can you make it happen?
Make a list of all the customers who
bring you the most referrals and
take the time to send them
personalized emails and thank you
notes.
4. Follow up
The most important thing to keep in
mind when you are learning how to
do referral marketing is to follow up.
Once you ask your customers for a
referral, take time to track them and
see if they really bring you one.
Following up on the customers will
make them remember the benefits
and incentives of doing so and will
encourage them to do it for you.
How can you make it happen?
You can take this opportunity to
emphasize the personal emails as
you follow up on the customers.
You can remind them of the
incentives you are offering as an
encouragement to share your
brand to their friends.
5. Send Tokens of Appreciation
Different from incentives and
coupons, tokens of appreciation
can be more personal. Let your
customers feel appreciated by
sending them personalized tokens
that will let them know you are
thinking about them as a close
partner in the business.
How can you make it happen?
If you sell products, it will be best to
track your customer’s purchase
record and know what type of
product they buy the most from you.
You can then send them a freebie the
next time they order and attach a
small card telling them that you are
giving them their favorite item as a
thank you for their help.
6. Promote Your Referral
Marketing Program
A lot of people are not familiar with
referral advertising and marketing in
general. That is why you have to let
them know about your program,
how it is going to help your business,
and how your customers are going to
benefit from it.
It is best to let as many people
know about your program so that
they will be aware of its
importance and what they need
to do to participate.
How can you make it happen?
Once you have established and
launched your referral marketing
program, you can talk about it in
your social media accounts, send
out email blasts, and write a blog to
be posted on your website.
7. Keep the Engagement Going
Developing a good relationship with
your customers is very important,
but it is more important to keep
them close by and make the
relationship stronger. 
Be consistent in sending out emails
and updating them on every
promotion and program you are
going to offer. Reminding them that
they are important through
personalized greetings for every
occasion will make them feel more
of a partner and will keep them loyal
to your business indefinitely.
How can you make it happen?
Have a reminder for all the events
and occasions, and keep a list of
your best customers for each month.
Send them emails, tokens, or even
call them to have a more personal
conversation and develop a stronger
partnership.
Taking referral advertising to the
next level is just what your business
needs to boost your sales. You can
hit a lot of targets just by focusing on
what you can improve in this
marketing strategy.
Advanced Digital Media Services
can help you design and improve
the best SEO strategies including
referral advertising for your
business. With minimum effort, you
can now achieve effective and
consistent customer engagement
through our advanced system and
technology.
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