AMACOM to Publish The Convergence Factor
BTM’s Faisal Hoque to Further Define the Financial Value of Business Technology Management and
March 23, 2010 12:03 PM Eastern Daylight Time
STAMFORD, Conn.--(EON: Enhanced Online News)--AMACOM, the book publishing division of the American
Management Association (AMA), announced today that it is planning a Spring 2011 publication date for The
Convergence Factor, the working title for the new book by the leading Business TechnologyManagement and
Convergenceexpert, and Founder and CEO of BTM Corporation, Faisal Hoque. The Convergence Factor
willshowcase the financial benefits of managing business and technology together and is the foundation to becoming a
better business technology leader.
This book will further build upon the success and recognition of the Business Technology Convergence Index, a
research report released by the BTM Institute in 2007, which highlighted the connection between corporate financial
performance and business technology convergence. It will also highlight other related financial indicators achieved
from Business Agility, Sustained Innovation, and Operational Excellence by converging business and technology in
both private and public sectors.
There is demonstrable economic value in advancing business technology management maturity, and the payoff is
greatest for those enterprises that are approaching a state of business technology convergence. BTM’s research
since 1999, in conjunction with leading academics and industry practitioners, indicates that leaders who place a focus
on converging the business and technology sides of their companies attain far more success than those who continue
to treat them as silos.
“The Convergence Factor represents the next generation of its predecessor’s research, further defined, to offer a
prescriptive approach to anyone interested in achieving a convergence of business and technology within their own
organization,” – says Robert Nirkind, Senior Editor for AMACOM Books.