Discover 101 Ebay Tips and Tricks To Increase Your Profits
Ebay Auction Pricing Strategies.
If your items aren’t selling, then you might have a bad pricing strategy. There as many pricing
strategies in the world as there are buyers – if you look at two businesses selling the same
thing, often the only difference you’ll be able to find between them is pricing.
The ‘Few Dollars More’ Strategy.
Here’s something you might not have thought of. If you set your auction’s starting price to what
you would usually charge for Buy it Now, while setting the Buy it Now price a few dollars
above, you can make a profit by setting off an interesting psychological reaction in the buyer’s
Here’s what they’ll think. They want the item, but why should they bother bidding for it? After
all, they could use Buy it Now for just a few dollars more, and be sure of getting it! Doing things
this way makes the value of the Buy it Now option extra clear to the buyer, and makes them
more willing to pay extra for the privilege.
The ‘One Dollar Less’ Strategy.
This is simple, but requires you to keep an eagle eye on your competition. As soon as they
start a Buy it Now auction for an item you stock, start an auction for one of those items
yourself. Match the title closely, but price your item one dollar less than theirs. This will mean
that your auctions will sit together in the search results, and who’s going to see both and go for
the one that’s a dollar more expensive?
The ‘Free Shipping’ Strategy.
Buyers really hate paying for shipping. With Buy it Now, you might find it easier to incorporate
the shipping cost into the main price of the item, and then write “free shipping” in the auction’s
title. You’d be surprised how many buyers would prefer to pay one price including shipping for
the auction, instead of having shipping added on at the checkout. Again, this is psychological:
they pay the same at the end, but it doesn’t feel like they’ve paid an unnecessary ‘extra’ cost
for Internet shopping.
The ‘Go for It’ Strategy.