Outsourcing SEO Offshore
Search Engine Optimization or SEO involves a set of strategies aimed at placing your website on top the
search result page for specific keywords. Its ultimate objective is to drive more targeted traffic to your
website and increase its conversion. Nowadays, SEO has become a must for online businesses because
traffic is the lifeblood of every website.
SEO as a source of traffic is preferred over paid advertisements online because it is much cheaper and it
delivers targeted traffic. Studies have shown that traffic from search engines are more likely to convert
as paying customers or clients. Moreover, it costs less to implement an SEO campaign in the long run
over paid advertisements. Companies who have implemented SEO on their websites claim to have
doubled their ROI in a short period of time. According to them, of all online promotional strategies they
have used, SEO yielded the most favorable results.
Due to the unquestionable benefits of SEO, companies have included it as an indispensable strategy.
Human resource departments of small and large companies alike are in the prowl for professional SEOs.
Yet SEO is still in its infant stage, which explains the scarcity for qualified SEO professionals. Companies
then resort to the next best thing, which is to train an in-house SEO. Naturally, companies spend for
their training. They pay for the seminars and training materials on top of the salaries they pay them.
Spending does not end from when the SEOs are technically skilled to perform their basic functions. The
company still needs to sustain continuous training because SEO is an evolving art. In order to make sure
you get the most out of it, your SEOs should be updated on all the latest developments. This simply
means additional cost for the company to bear.
Alternatively, businesses are given the option to outsource their SEO. It could be offshore or within their
own country. The concept behind outsourcing is simple. It allows companies to