Not for resale
Attract website traffic and
turn it into valuable customers
Millions of people click on Google AdWords
ads every day. This minibook explains how
you can make sure your ads show on searches
that are most likely to convert into sales.
Understand which ad clicks and impressions
lead to conversions, better apportion your
marketing spend and even develop your
own conversion attribution model. Discover
the secrets to getting more bang for your
buck with this book!
With the complimen
A Reference for the Rest of Us! ®
Make the most of
Find listings of all our books
Choose from among many
different subject categories
Sign up for eTips at
Boost your online
Explanations in pla
‘Get in, get out’
Icons and other
A dash of humour a
About Google Inc.
Google’s innovative search technologies connect
millions of people around the world with informa-
tion every day. Founded in 1998 by Stanford Ph.D.
students Larry Page and Sergey Brin, Google today
is a top web property in all major global markets.
Google’s targeted advertising program provides
businesses of all sizes with measurable results, while
enhancing the overall web experience for users.
Google is headquartered in Silicon Valley with offices
throughout the Americas, Europe and Asia. For more
information, visit www.google.com.
Alan Wrafter, Clancy Childs,
evor Claiborne, Alicia Manning,
Jeff Gillis and Lisa Coffey
A John Wiley and Sons, Ltd, Publication
8/13/10 6:45 PM
Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun
y Way, Dummies.com and related trade dress are trademarks or registered
rks of John Wiley & Sons, Inc. and/or its affiliates in the United States and
untries, and may not be used without written permission. All