SOCIAL WEB
WORKSHOP
P.R.& Crisis Communication
Series A Level 1 (2008 edition)
Laurel Papworth World Communities 2008 @SilkCharm
Social Media Workshop: PR and Crisis Communication
SocialWebForum.org
2
LaurelPapworth.com
Social Media Workshop: PR and Crisis Communication
SocialWebForum.org
3
LaurelPapworth.com
About this PR and Crisis Communications courseware
PR and Crisis Communication: This course combines and introduction to social media tools with strategies and
exercises for Public Relations practitioners who are interested in both monitoring and participating in online en-
gagement. It is focussed on how social networks use word of mouth in crisis such as bombings, floods and bush-
fires. Also how social networks can create a crisis online by creating anti-PR around a brand or company. We also
cover social media press releases
About the Courseware series
It is not a whitepaper, strategy document or state of the industry presentation. It is a workshop, or course based
exercise book. Because I am Australian, most of the case studies are from Australia. These courses have been
presented in Europe, Asia and Middle East, and I have found that most case studies are relevant, or at least initi-
ates discussions, in most cultures.
Some material is duplicated from course to course. So foundation information that is relevant to PR - such as ʻwhat
is a blogʼ may also be relevant to Marketing. However each course invariably has different case studies, as the
way that Public Relations uses social media tools is different than Marketing, which in turn is different from Cus-
tomer Service and Technical Support.
Other Courseware
I have presented many courses over many industry sectors, so intend to gradually in the next few months migrate
my courseware into a format that can be printed by other trainers, online. Some of the current courses/workshops
that I present and have content for include;
•Social Web Workshop: Monetization & Revenue - revenue streams for