CPM Marketing Group Honored with 13 Awards
in Q2 for Hospital Marketing Campaigns
Healthcare CRM Leader Recognized for Service Line, Physician Referral, Facility Promotion and New
Movers Marketing Programs on Behalf of Its Clients
June 17, 2010 09:11 AM Eastern Daylight Time
MADISON, Wis.--(EON: Enhanced Online News)--CPM Marketing Group (CPM), the market leader for
healthcare customer relationship management (CRM) and strategic marketing solutions, announced multiple industry
honors received in the second quarter 2010. All 13 of the healthcare marketing and advertising awards were
garnered for campaigns it implemented on behalf of its hospital clients. Awards received include eight 2010 Hermes
Creative Awards, three 2010 Aster Awards and two 2010 Healthcare Advertising Awards.
“We are honored that our hospital marketing campaigns are consistently recognized by these prestigious awards as
having a positive impact on patient and physician outreach,” said John Hallick, president and CEO of CPM. “The
CRM-driven programs that our hospitals were recognized for this year – from physician referral to service line and
new movers marketing – demonstrate our ability to help hospitals create targeted marketing campaigns for audiences
that are traditionally difficult to reach and showcase one of our core strengths of boosting return-on-investment for
hospital marketing programs.”
CPM’s 2010 Hermes Creative Awards, include:
l Platinum Award: HCA’s Osceola Regional Medical Center’s cardiovascular campaign
l Platinum Award: HCA’s Central Florida Regional Hospital ER wait time billboard
l Platinum Award: Carle Foundation Hospital’s “Rewrite Your Story” bariatrics self-mailer
l Gold Award: Baylor Health Care System’s “A Women’s Touch” newsletter
l Gold Award: Beaufort Memorial Hospital’s cancer screening self-mailer
l Gold Award: Methodist Le Bonheur Healthcare’s “Embracing the Miracle of Life” self-mailer
l Honorable Mention: Carle Foundation Hospital’s “Aware, Educate & Screen” cardiology